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Walk into the Sichuan Pavilion at the Shenzhen Cultural Expo and feel how new technologies and new scenarios can strengthen the cultural industry.

宣布时间：2024-05-24

Source: Official website of the Sichuan Provincial People's Government

On 23 May, viewers enjoyed the Samsungdui planar naked-eye 3D video at the Sichuan Daily Newspaper Group's booth in the Sichuan Pavilion of the Shenzhen Cultural Expo. Photo by reporter Li Qiang.

  Sanxingdui, pandas, are the most representative cultural card of Sichuan, the debut of the twentieth Shenzhen Cultural Expo Sichuan Pavilion, but show a different face - number to carry the text, so that culture can be perceived, can be interactive.

  May 23, Shenzhen Cultural Expo officially opened, Sichuan Pavilion wonderful debut. 810 square metres of exhibition space, fully highlighting this year's theme - "digital empowerment culture Sichuan", the beautiful mountains and rivers of Sichuan to create an immersive interactive scene, as well as many new achievements in the development of Sichuan's cultural industry, to take advantage of the new achievements in the development of the cultural industry. The new achievements in the development of Sichuan's cultural industry will use the stage of the Shenzhen Cultural Expo to show the world the flourishing weather of Sichuan's high-quality development of the cultural industry.

Digital Shu Road and Dongpo Cultural Creation will become important "storytellers" of Sichuan in the new era.

  On the same day, Deyang City Sanxingdui Performing Arts Group brought the "Mysterious Sanxingdui" dance, has appeared on the main stage of the Shenzhen Cultural Expo and Sichuan Pavilion. Dancers with dance to show the magic of Sanxingdui bright, gathered a high popularity.

  In the Sichuan Pavilion, Sanxingdui can be regarded as the "popularity carrier". At the main entrance, the use of "made in Sichuan" XR technology to create a "Sanxingdui - Jinsha Ruins" theme of ultra-high-definition immersive experience space, thousands of pieces of LED flexible screen splicing of shaped curved space, with a high sense of immersion, The heterogeneous curved space spliced by thousands of LED flexible screens is characterised by high immersion, high definition and multi-person interactive experience.

  Next to the "LED transparent screen", with images to recreate the process of archaeological excavation in the sacrificial area of the Sanxingdui ruins. "As a new display technology, LED transparent screen can create a wonderful effect of combining reality and reality". The staff of the exhibition party introduced.

  Not only the Sanxingdui. Sichuan has rich historical and cultural resources, empowered by digital technology, these cultural resources through the long river of history, rejuvenate the charm of the times. For example, the website shows the digital Shu Road, Dongpo cultural creations, etc., have become an important "storyteller" of the new era of Sichuan.

  In the Sichuan Daily Newspaper Group booth, playing the "Sanxingdui - sleeping for thousands of years, a wake up shocked the world" plane naked-eye 3D video and the "Shu Road Cuiyun - two thousand years to see the trees as face XR immersive news sitcom", as well as the Road to Dongpo knowledge challenge and other interactive! The question-and-answer scenarios incorporate smart media technologies such as the Sichuan View Digital Reporter, which enables the revival and use of Ba Shu culture.

  Giant pandas are also popular in the Sichuan Pavilion. At the scene, a golden panda lantern made with Zigong lantern technology, the symbol of the Golden Panda Award, attracted a lot of attention. On 20-23 September, the first Golden Panda Award selection activities were successfully held in Chengdu. Based on this Shenzhen Cultural Expo, the Golden Panda Award 2024 Global Promotion Event - Golden Panda Night (Shenzhen Station) was organised to further expand the influence and popularity of the Golden Panda Award. This adorable Golden Panda neighbourhood also showcases the ten major events of Sichuan Province's cultural development in 2023, represented by the first Golden Panda Award.

  In the pavilion, Xinhua Publishing and Distribution Group's Panda Bookstore attracted many visitors with its large-scale "Panda + Publishing + Cultural Creation". Bookstore to pandas as the theme, exploring diversified integration, for the development of unit bookstores to explore a unique development path.

  Smoke and fire in Sichuan, comfortable life. In the Sichuan pavilion, there is also a special "Cultural and Creative Bazaar", with a series of cultural and creative products based on the Sanxingdui and pandas as the main elements, showing the unique attitude of Sichuan people to life.

Culture + Digital to promote the high-quality development of Sichuan's cultural industry.

  Culture + digital, what sparks will be extinguished? In the Sichuan Pavilion of the Shenzhen Cultural Expo, more than 40 enterprises were gathered, mainly divided into "digital empowerment", "digital transformation", "new vitality", "digital consumption", "new scene" and "digital culture". "Digital culture new business" 4 panels. The pavilion focuses on digital cultural museums, digital cultural tourism, digital publishing, intelligent media technology, network audiovisual, animation and games, highlighting the cutting-edge technology, innovative applications, advanced equipment and high-quality platforms of the cultural industry, and showcasing the new achievements of Sichuan in implementing the national strategy of cultural digitisation and promoting the high-quality development of the cultural industry.

  The entrance area shows the new achievements of Tianfu Media Consortium. The Tianfu Media Consortium is led by the Propaganda Department of the Sichuan Provincial Party Committee, with the participation of the Propaganda Department of the Party Committees of all cities (states) and counties (towns and districts), and initiated by four units of Sichuan Daily Newspaper Group, Sichuan Radio and Television Station, Sichuan New Media Group, and China New Media Group, Sichuan New Media Group and China Radio and Television Sichuan, together with the province's 21 municipal media in 21 cities (states) and the construction of 185 county-level integrated media centres, to make all-out efforts to promote the province's deep integration of media and accelerate digital transformation and high-quality development. Digital transformation and quality development, but also to show the new atmosphere of Sichuan cultural digital construction.

  How to bring high-definition cinema to campus? The EJ Digital Cinema Innovation and Application Laboratory has made a new exploration: it adopts the production of all independent and localised high-performance flip-chip technology, and builds a small mobile projection hall, so that more excellent films can enter the school.

  In the right front area of the exhibition hall on display in the Sichuan Cultural Investment Group Digital Celebrity Hall, one side of the booth using digital long screen, the other side of the use of the Dongpo Q&A digital people and "flower arrangement, tea, hanging paintings, incense" Song Dynasty aesthetics of the four major elegant scenes, to create an immersive interactive tunnel, digital display of Sichuan's historical and cultural celebrities, leading the audience into the picturesque digital scrolls. Digital scroll.

  The scene also showcased the digital transformation and upgrading results of Sichuan's cultural industry.

  In the Chengdu Digital Cultural Creation Zone, a variety of interactive experience products brought by more than 10 digital cultural creation enterprises in Chengdu were displayed. The person in charge of UNI-STAR, an exhibitor in Chengdu, introduced that the exhibitor came to the Shenzhen Cultural Expo mainly to demonstrate the innovative gameplay of "AI-enabled, research and operation as a whole", and that the company has independently developed a series of AI systems that can be applied to the whole process of game research and development, operation and output.

UNI-STAR appeared at the Shenzhen Cultural Expo.

  Digital empowerment to make rural culture "live", "hot", "flood". China Radio & Television Sichuan Company demonstrated the charm of Sichuan's rural cultural revitalisation with multimedia technology in the "Xiangdangchao" competition, showing the new face of rural revitalisation today. (Sichuan Daily reporter Ren Xianping Wu Menglin from Shenzhen)