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UNI-STAR initiated the "Star Table Tennis Rural Journey" charity program, aiming to contribute to the rural revitalization cause.

宣布时间：2023-10-30

On 30th October, the launching ceremony of UNI-STAR's "Star Table Tennis Rural Journey" public welfare project was held in Shichu Village, Beichuan Qiang Autonomous County, Sichuan Province. Hou Yuguang, deputy director of Beichuan County Civil Affairs Bureau and vice president of the Charity Federation, Chen Aijun, secretary of Shichu Village Branch, and Guo Xiaolan, chairman of UNI-STAR, attended the event. This also marks the company officially opened the "sports + public welfare" to help rural revitalisation new model.

UNI-STAR "Star Table Tennis Rural Journey" Public Welfare Project Launching Ceremony Successfully Held.

At the launching ceremony, UNI-STAR donated a batch of table tennis equipment to Beichuan County, mainly distributed in 20 communities or villages in the county, aiming to promote the spirit of national ping pong and provide local residents with a place to exercise. At the same time, UNI-STAR will also join hands with the communities in the villages and towns to conduct "Village Table Tennis Tournaments" to further enrich the spiritual and cultural life of the residents in the townships and townships and to help establish a healthier lifestyle.

Guo Xiaolan, the Chairman of UNI-STAR, stated that people are indispensable for the revitalisation of villages in the new era, and the revitalisation of talents starts with strengthening the body and then the will. Beichuan County, with its beautiful scenery and outstanding people, has been on a path of transformation from "post-disaster reconstruction" to rural revitalisation in recent years. UNI-STAR hopes that through the form of "Sports + Public Welfare", it will take practical actions to improve the sports conditions of local residents and help Beichuan's rural revitalisation through sports.

UNI-STAR presented table tennis equipment to Beichuan Charity Federation.

Accelerating the integration of culture, sports and tourism in Beichuan and promoting the high-quality development of industry.

Located in Beichuan's green peaks and verdant valleys, Shichu Village, with its beautiful scenery and misty mountains, is known as "the cottage on the clouds". In the new era of rural revitalisation, Shichu Village promotes the development of rural eco-tourism with Qiang culture and new village construction, and the development of featured benefit agriculture with the tourism industry, so as to successfully realise the interaction and upgrading of one and three industries, and to create the "First Qiang Village in Western Sichuan". It has been praised by General Secretary Xi Jinping and has become a model for rural revitalisation in the new era.

As a functional department that guarantees basic livelihood protection, grassroots social governance and basic social services, Beichuan County Civil Affairs Bureau comprehensively helps the cause of rural revitalisation. At the donation ceremony, Hou Yuguang, deputy director of the Beichuan County Civil Affairs Bureau, said, "UNI-STAR is concerned about the construction of public sports facilities, to promote Beichuan to create a higher quality of public service system of national fitness to make a positive contribution to the public service system, so that more people enjoy the charm of the movement and a healthy life, and promote the overall development of the rural sports industry to help the development of rural revitalisation."

Speech by Hou Yuguang, Deputy Director of Beichuan Civil Affairs Bureau.

In order to encourage the masses to actively participate in the construction of their hometowns and promote the integration of culture, sports, tourism and business to promote rural revitalisation, Shichimura has held mass sports activities such as "Qiang traditional sports 'Gustu'" this year, aiming at enriching the cultural and sports life of the masses and further inheriting and carrying forward the national Traditional sports culture, promote the development and prosperity of Beichuan sports. "The table tennis sports equipment put into use so that the cultural and sports infrastructure of the stone chair village has been further upgraded, will allow more people to enjoy the health and happiness brought by sports and fitness." Chen Aijun, secretary of the branch of the village, said that in the future, the village will actively carry out related cultural and sports activities to accelerate the realisation of the village's "culture, sports, tourism and business" integrated development model.

2023 is the twentieth anniversary of the establishment of Beichuan County, standing at a new starting point, Beichuan County will extend the cultural and tourism industry chain as a "cultural and tourism Xingxian" key work to promote the deep integration of culture, sports and tourism to promote the high-quality development of cultural and tourism industry. In recent years, including UNI-STAR and other charitable forces from all walks of life, Beichuan is expected to accelerate the opening of the integration of culture, sports and tourism industries as well as rural revitalisation of a new situation.

UNI-STAR's "Star Table Tennis Rural Journey" Public Welfare Project in Beichuan.

Releasing the power of "sports + public welfare" to help rural revitalisation.

Sports carry the dream of national strength and revitalisation. UNI-STAR launched the "Star Table Tennis Rural Journey" public welfare programme to explore the form of "sports + public welfare" and promote the extension of national fitness public service resources to the countryside, so as to empower the revitalisation of the countryside. Guo Xiaolan said that the "Star Table Tennis Rural Journey" public welfare project into Beichuan is the first stop in the country, and will gradually enter more cities and towns across the country.

Villagers in Shichu Village using the table tennis equipment donated by UNI-STAR.

In addition, UNI-STAR will continue to explore new paths and initiatives for public welfare assistance, and make efforts in live broadcasting to help farmers, sports to the countryside, and integration of culture, sports and tourism, so as to contribute to upgrading the structure of the rural industry, helping farmers to increase their income, and actively promoting the revitalisation of the countryside.

As a leading domestic digital cultural and creative enterprise, UNI-STAR effectively fulfils its corporate social responsibility. In October this year, UNI-STAR was awarded the 2023 Outstanding Enterprise in Network Ecological Governance of Guangzhou Game Industry. In the future, UNI-STAR will actively explore more diversified ways of practicing social responsibility on the basis of continuously consolidating its own business, help the industry develop in high quality with practical actions, and make more positive contributions to the society.