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Meng Hua, Vice-Minister of the Propaganda Department of Sichuan Province, investigated UNI-STAR.

宣布时间：2025-02-21

On 21 February, Meng Hua, Vice Minister of the Propaganda Department of the Sichuan Provincial Party Committee, led a team to Chengdu UNI-STAR HootSuite Network Technology Co., Ltd. to study the development of the digital cultural and creative industry, and encouraged the company to produce more fine works, accelerate the pace of games going overseas, and become a chain master enterprise leading the development of the industry.

At UNI-STAR's exhibition hall, Vice Minister Meng Hua and his entourage learned about the latest achievements of UNI-STAR's digital cultural and creative development. He pointed out that UNI-STAR should produce more healthy and popular masterpieces, actively integrate the elements of Ba Shu culture and tourism, and create more digital cultural and creative "explosive products".

On the spot, the person in charge of UNI-STAR introduced that UNI-STAR is actively combining the essence of Ba Shu culture with the game in depth, and is introducing Sanxingdui-themed fashion and Sichuan Opera face-painting activities in its game products, so as to continue to provide a game experience with cultural thickness and a sense of the times.

Vice Minister Meng Hua also praised UNI-STAR's "AI-enabled, integrated research and operation" model, and expressed the hope that UNI-STAR will continue to play the "wild goose effect", focus on cultivating the operation and distribution ecosystem of digital culture and innovation, and vigorously push forward "Games to the Sea" to promote "Games to the World. Games Going Overseas' to showcase Chinese culture and tell Chinese stories to the world.

Yu Bo, Director of the Publication Department of the Propaganda Department of the Sichuan Provincial Party Committee, Chen Sister Xu, researcher, Zheng Yuying, Deputy Director of the Digital Economy Bureau of Chengdu Hi-Tech Zone, accompanied the research.