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New Year's Message | 2025, Let's Move Forward Together!

宣布时间：2025-01-01

A new year begins and everything is renewed.

Bathed in the first sunrise of the New Year, we stand at the threshold of the years and look back. Although the road is not smooth, it is full of glory and harvest, and every 'battle and upgrade' along the way is united with the unchanging heart and love, testifying to the steadfastness of the pursuit of sunshine and dreams.

Looking back to 2024, the positive value of games has been recognised once again. Games are not only synonymous with entertainment, but also have multiple identities: a new container for excellent culture, a new point of contact for driving consumption, and a new variable for cultural innovation.

UNI-STAR has ploughed deep into the field of digital culture and creativity, striving for perfection and constantly releasing high-quality masterpieces that are loved by gamers. The company has been honoured to be listed in the Excellent Online Game Enterprises, Top 100 Private Enterprises in Sichuan, and Specialised, Specialised and New Enterprises in Guangdong Province, making it a unique company in the category of digital cultural and creative enterprises.

This year, we love as in the beginning and do not take the wind and rain as obstacles - under the leadership of Party building, we are firm in our original intention, uphold the right and innovation, make efforts online and offline at the same time, and actively fulfil our corporate social responsibility. In the two major areas of protection of minors and support for rural revitalisation, we have launched a series of public welfare activities, such as UNI-STAR's Seedling Protection Public Welfare Class and UNI-STAR's Rural Library Programme, and have been recognised as a practice base for cyberspace governance for minors in Guangzhou.

This year, we took advantage of the momentum and did not limit ourselves to the sun and the moon - we actively embraced cutting-edge technology, vigorously developed new quality productivity, gave play to the intrinsic characteristics of games as a super-digital scene, and reconfigured the ecological chain of the game industry with AI technology. UNI-STAR was invited to participate in the China International Cultural Industries Expo to show the industry the new exploration and achievements of "culture + technology".

Looking ahead to 2025, driven by favourable policies, the online game industry will enter a new stage of development. UNI-STAR will continue to adhere to the strategy of excellence, diversification and globalisation, and jointly promote Chinese games to become a new variable leading cultural ecological innovation.

Setting sail for a new journey, setting sail again. Standing at the new starting point of the new era, we will continue to fight passionately with fearless courage, forge ahead with tenacity, ride the waves in the torrent of time, make dreams shine into reality, and redefine the world with fun.

In 2025, the road is beneath our feet. We are proud, working hard side by side, moving forward together to create a 2025 that belongs to each and every one of us!

Tonight, as the fireworks are aimed at the stars, I wish for all our wishes to come true and for all the roads we travel to be smooth.

--We would like to dedicate this article to all UNI-STAR people and friends from all walks of life, and extend my most sincere Chinese New Year wishes to you all!