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At an accelerated pace, UNI-STAR is one of the 2024 Sichuan Top 100 Private Enterprises.

宣布时间：2024-10-29

On 29 October, the Sichuan Top 100 Private Enterprises Conference was held in Zigong, hosted by the Sichuan Federation of Industry and Commerce. At the conference, the provincial federation of industry and commerce announced the list of "2024 Sichuan Top 100 Private Enterprises". UNI-STAR was honoured to be included in the list of Top 100 Private Enterprises, becoming the only digital creative company on the list.

Scene of the "2024 Sichuan Top 100 Private Enterprises" conference.

Zhao Junmin, member of the Standing Committee of the CPC Sichuan Provincial Committee and Minister of the United Front Work Department, Tang Yan, Chairman of the Provincial Federation of Industry and Commerce and President of the Provincial Chamber of Commerce, Yu Hui, Deputy Director General of the Provincial Bureau of Economic Cooperation, Li Mingliang, Deputy Director General of the Provincial Development and Reform Commission, and Wang Zhaoyong, Deputy Director General of the Provincial Department of Economy and Information Technology, and other leaders attended the conference.

Science and technology innovation is leading the way, adding "digital wings" to the cultural industry.

As an important force in scientific and technological innovation, private enterprises have made outstanding contributions to promoting the transformation of scientific and technological achievements and enhancing economic benefits. UNI-STAR, as a member of private enterprises, has always ploughed into the field of digital culture and innovation, driven by the two wheels of "culture + science and technology", and continued to adopt the mode of "AI empowerment, research and operation as a whole", to create a new track for the high-speed development of the enterprise.

UNI-STAR was listed in the 2024 Sichuan Top 100 Private Enterprises.

In the wave of booming digital economy, science and technology innovation has become the key yardstick to measure the sustainability and vitality of enterprise development, and the core element to develop new quality productivity. UNI-STAR understands the way, continues to increase its investment in R&D, strengthens its R&D advantages, and has been on the road of exploring and learning new technologies.

Combined with artificial intelligence, big data, cloud computing and other technologies, UNI-STAR has independently developed a number of AI-enabled products such as 'Wukong', 'Zhuge', 'Shenji' and 'Juliang', etc., which cover all aspects of game design, art production, programme development, marketing and user operation, promoting the innovation and application of AIGC in the field of games and significantly improving the quality and efficiency of game product production. In addition, UNI-STAR also plans to build a cross-domain ecosystem so that AI can be extended to more industries, support the transformation and upgrading of traditional businesses, and promote the deep integration of the digital economy and the real economy.

In terms of inheriting and promoting outstanding traditional culture, UNI-STAR makes full use of the attribute that games are super-digital scenes, and continues to innovate and integrate traditional cultural elements into game R&D and operation, and helps traditional culture continue to gain new vitality with more immersive, intelligent and interactive forms of expression.

For example, "Sword Fantasy" integrates elements of Ba Shu culture and tourism such as Sanxingdui, Sichuan Tea and Shu Immortal Mountain, and innovatively introduces special gameplay features such as "Bronze Mask Fashion Show", "Sichuan Tea Theatre" and "Panda Beasts".The innovative "Bronze Mask Fashion Show", "Sichuan Tea Theatre", "Panda Divine Beast" and other special features of the game have won the favour of the majority of network users. As UNI-STAR's globalisation strategy continues to deepen, its game products will set foot in more countries and regions, helping the excellent traditional Chinese culture to "go out".

In October this year, UNI-STAR participated in the Tianfu Book Fair, one of the four major book fairs in China, with a number of high-quality games and cutting-edge innovative technologies. At the fair, UNI-STAR focused on showcasing the development results of the double-wheeled drive of "culture + science and technology", and vividly demonstrated the unique charm and profound heritage of excellent traditional culture through innovative forms and technical means.

UNI-STAR appeared at the Tianfu Book Fair and attracted many fans.

Taking the initiative to fulfil its responsibilities and contribute to the development of society with the "power of private enterprise".

While actively creating economic value, UNI-STAR does not forget its social responsibility and actively participates in public welfare. UNI-STAR is constantly exploring innovative ways to contribute to public welfare in the areas of youth network protection, rural revitalisation and environmental protection, bringing new thinking and practices to expand the positive value of games.

UNI-STAR has explored a multi-party, online and offline two-way path for the protection of minors around the issue of protecting minors' networks. UNI-STAR has also launched a special action called "UNI-STAR Youth Protection Public Welfare Classroom", which focuses on improving network civilisation, cultivating healthy and safe network behaviour, and preventing network addiction, etc., and conducts family-based popularisation and educational guidance activities.

In 2024, when the "Regulations on Network Protection for Minors" was formally implemented, UNI-STAR's "Network Protection Classroom for Children" went to the Chengdu Municipal Museum of Culture and conducted face-to-face interactive classroom exchanges with dozens of families, allowing parents and children to learn more about network literacy in a pleasant and joyful atmosphere. UNI-STAR was awarded the "Minors' Network Ecological Governance Base Practice Base" and other honours for its solid work in protecting minors' network safety and cultivating network literacy.

Focusing on the issue of rural revitalisation, UNI-STAR has initiated 'Star Ping Pong Rural Walk', 'UNI-STAR Orange Heart Farming Action', 'UNI-STAR Rural Library' and other special public welfare actions. This has formed a three-dimensional support plan that integrates sports, consumption and culture, and has helped to revitalise the countryside in various ways. It is reported that UNI-STAR's series of rural revitalisation public welfare activities have reached Beichuan, Sichuan, Sichuan Leibo, Jiangxi Ganzhou, Guangdong Nansha and many other cities and towns.

The person in charge of UNI-STAR said that the "2024 Sichuan Top 100 Private Enterprises" is a confirmation of the company's development achievements in the past, highlighting the company's leading position in the industry and strong and steady development momentum. In the future, UNI-STAR will continue to make greater contributions to economic development and cultural promotion, taking culture as its gene, science and technology as its wings, and public welfare as its responsibility.