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UNI-STAR wins fans with cultural fusion at Tianfu Book Fair.

宣布时间：2024-10-12

From 11th to 14th October, the 2024 Tianfu Book Fair was held in Chengdu. UNI-STAR was invited to participate in this year's Tianfu Book Fair, bringing a variety of high-quality digital publications and many cutting-edge innovative technologies to create a unique exhibition integrating excellent cultural heritage and modern technological innovation.

UNI-STAR's booth welcomed a large number of fans.

At the opening ceremony, Wu Shulin, Chairman of the China Publishing Association, gave a speech on the spot; Zheng Li, Member of the Standing Committee of the Sichuan Provincial Party Committee and Minister of Propaganda Department, Hu Yun, Vice-Governor of Sichuan Province, Sun Shoushan, Chairman of the China Audio-Visual and Digital Publishing Association, Wu Shangzhi, Chairman of the China Periodical Association, and Huang Zhijian, Secretary of the Party Group and Chairman of the China Publishing Group Corporation, jointly opened the Book Fair. It was attended by the Propaganda Department of the Central Propaganda Department, the State Administration of Press and Publication, industry associations and specialised agencies, the Propaganda Departments of the Party Committees of relevant provinces (autonomous regions and municipalities), exhibitors and representatives of international friends.

The opening ceremony of the 2024 Tianfu Book Fair and the 12th National Publication Pavilion Allocation and Construction Fair. (Photo source: Tianfu Book Fair official website)

Carrying on the cultural lineage, deepening and integrating traditional culture.

As an important book fair in southwest China, the Tianfu Book Fair is not only a festival for readers to enjoy reading, but also a platform for publishers to promote good books. At the 2024 Tianfu Book Fair, UNI-STAR showed how it integrates the essence of excellent traditional culture into its digital game products, and vividly demonstrates the unique charm and profound heritage of excellent traditional culture through innovative forms and technical means.

The audience tried UNI-STAR's immortal game and felt Sichuan in the game.

As the saying goes, "Literati have come from Ba Shu since ancient times", "The view of the world's landscape is in Ba Shu", UNI-STAR has deeply explored the rich cultural and tourism elements of Ba Shu and wisely integrated them into its game development and operation.Taking the self-developed immortal game "Sword Fantasy" as an example, UNI-STAR integrates the traditional cultural elements of Ba Shu, such as Sanxingdui culture, Sichuan tea culture and the immortal mountains of Sichuan, into the game, and innovatively launches "Bronze Mask Fashion Show" and "Sichuan Tea Theatre", Panda Beasts' and other gameplay features, so that players from all over the world can transcend the boundaries of time and space, through the game to taste the charm of Sichuan's cultural lineage, see the world's best scenery, taste the taste of spicy and fresh, and feel the different splendour of the "Heavenly Capital".

It is worth mentioning that during the Tianfu Book Fair, the first "Star Tour Award" game work competition was held in Chengdu with the support of the Game Work Committee of the China Audiovisual and Digital Publishing Association and the Chengdu High-tech Zone Digital Economy Bureau, and with the support of the Sichuan Game Innovation and Development Center and the Game Publishing Work Committee of the Sichuan Publishing Association. UNI-STAR's "Sword Fantasy" was selected as a finalist for the Outstanding Work Award, and was once again recognised by the industry for its continuous excavation and innovative inheritance of Ba Shu culture.

UNI-STAR's "Heavenly Sword" won the first "Star Tour Award" for outstanding works.

Maintaining righteousness and innovation, strengthening cultural heritage with scientific and technological innovation.

UNI-STAR also highlighted its achievements and latest advances in the field of AI technology at this exhibition. UNI-STAR is actively embracing AI technology, promoting the innovation and application of AIGC in the field of games, developing new quality productivity, and activating the development of new kinetic energy. According to the introduction, in the production process of the above-mentioned "Sword Fantasy", AI tools have been fully integrated into every link from planning to distribution.

UNI-STAR has independently developed several AI-based support systems, including "Wukong", "Zhuge", "Shenji" and "Juliang", achieving deep integration of AI throughout the entire game development lifecycle.This technological integration spans all phases from game design, art production and programming to marketing strategies and user operations, significantly improving both the quality and efficiency of game production, and is reported to have increased productivity by over 70% in key areas such as game environment creation, character illustration and audio design, including voice acting and music scoring. This systemic implementation of AI demonstrates UNI-STAR's commitment to reshaping industry standards through intelligent automation.

In addition, UNI-STAR is also actively exploring the application of AI to improve user experience, such as conducting research on an intelligent NPC system to enhance interaction between characters and players; building a game community content generation platform based on multimodal AIGC algorithms, and so on. Through the use of AI in sales and operations, the accuracy and efficiency of marketing activities will be greatly improved, and the user's game experience will be optimised.

UNI-STAR and other famous game companies appear in groups at the Tianfu Book Fair.

Starting from Sichuan, radiating to the whole country and going out to the world. The relevant person in charge of UNI-STAR said that under the empowerment of AI, the excellent traditional Chinese culture represented by Ba Shu culture is shining with new vitality. In the future, UNI-STAR will uphold integrity and innovation, deepen cultural and technological innovation with the two-wheel drive of "culture + technology", further expand the dissemination channels and expression forms of traditional culture, and contribute to the national strategy of integrated development of digital economy and culture.