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Good News! UNI-STAR is ranked among the top 30 in Sichuan's digital economy.

ʱ䣺2024-09-26


On 26 September, the "Top 100 Sichuan Enterprises 2024" conference, hosted by Sichuan Federation of Enterprises and Sichuan Entrepreneurs Association, was held at the Jinniu Hotel in Chengdu, and the organisers officially released the "Report on the Development of Sichuan Enterprises (2024)".UNI-STAR was once again included in the list of top 100 enterprises and ranked 29th among the top 100 digital economy enterprises, which is the first place among digital cultural and creative enterprises.

 

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UNI-STAR was selected as one of the top 30 digital economy enterprises in Sichuan.

 

Li Jianming, Party Committee Member and Deputy Secretary-General of China Enterprise Confederation/China Entrepreneurs Association, Peng Yu, Secretary of the Party Committee of Sichuan Enterprise Confederation, Chairman of the 9th Council of Sichuan Enterprise Confederation, Deputy Director of the 20th Standing Committee of Sichuan People's Congress, Yuan Bing, Chief Economist of Sichuan Department of Economy and Information Technology, and other leaders and guests attended the conference.

 

 

Integration of research and operation, deep ploughing into the domestic and overseas mobile game market.


Founded in Chengdu Hi-Tech Zone, UNI-STAR has deeply penetrated the mobile game industry in China and overseas since its establishment, and after nearly a decade of development, it has gradually become a leading digital culture and creative enterprise in China. The company adheres to the "research and promotion integration" model, and its business covers game development and distribution, AI intelligent technology and other fields, becoming one of the unique platform game companies in China.

 

In terms of product strategy, UNI-STAR plays the combination punch of "product excellence" + "operation refinement", continuously deepens the ability of high-quality R&D and long-term operation, and builds a strong corporate moat. To date, the company has independently developed or operated hundreds of game products, including popular IP games such as "Legend of the Immortal Sword of Kyushu", "Heavenly Sword", "Summoning of the Dawn", "Otherworldly Abyss: The Awakening", "Otherworldly Abyss: King of the Great Spirits" and "Mountain and Sea Sword Journey".

 

Meanwhile, UNI-STAR is strengthening the integration with the excellent traditional culture in game development and operation, and continues to realise gameplay innovation, greatly enhancing the innovation and interest of the game. The game "Heavenly Sword Wonderland" has incorporated elements of Ba Shu culture and tourism such as "Sanxingdui Fashion Show", "Panda Pets" and "Sichuan Tea and Sichuan Drama", which are very popular with users at home and abroad.

 

The new game "Otherworldly Abyss: The Great Spirit King", which was launched on the entire platform in April this year, focuses on placement and leisure + multiple gameplay aggregation, and the new game has been recognised by the industry right from its launch, being recommended by the Hardcore Alliance Star Products and ranking 7th on the popularity list and 10th on the bestseller list of WeChat mini-games.

 

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Otherworldly Abyss: The Great Spirit King ranks 7th on the popularity list and 10th on the bestselling list of WeChat mini-games.

 


AI enables and accelerates game innovation.


In recent years, against the backdrop of the digitalisation wave, AI technology has been developing at a rapid pace, bringing about various degrees of iteration and upgrading in different industries. As an incubator of cutting-edge technology, games are inherently sensitive to new technologies. UNI-STAR actively embraces AI technology, promotes the innovation and application of AIGC in the game field, develops new productivity and activates the development of new kinetic energy.

 

At present, UNI-STAR has independently developed a series of AI-enabled support systems, such as "Sun Da Sheng", "Zhu Ge Liang", "Shen Ji" and "Jiu Qiang". AI-enabled support system to achieve the depth of AI into the whole life cycle of game products, covering all aspects from game design, art production, programme development to marketing and user operation, greatly improving the quality and efficiency of game product production. It is reported that the output efficiency in the areas of game scene production, game character drawing, dubbing and music has increased by more than 70%.

 

In addition, UNI-STAR is also actively exploring the application of AI to improve the user experience, such as conducting research on intelligent NPC systems to enhance the interaction between characters and players. The use of AI in sales and operations has greatly improved the accuracy and efficiency of marketing campaigns and enhanced the user's gaming experience.

 

 

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2024 Sichuan Top 100 Digital Economy Enterprises Release Site.

 

In the future, UNI-STAR will focus on the field of digital culture and creativity, and continue to tell a good Chinese cultural story. We will use "digital" to strengthen the economy and improve the quality of development; we will use "science and innovation" as the core driving force to develop new productivity and lead the development of innovation.




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