UNI-STAR and Huawei Cloud form a comprehensive partnership to jointly promote AIGC innovation business.
宣布时间:2023-12-28
On 27 December, Huawei Cloud Computing Technology Co., Ltd (hereinafter referred to as "Huawei Cloud") and Guangzhou UNI-STAR Entertainment Network Co. Wei Zhenhua, Deputy General Manager of Huawei Cloud Guangdong, and Zhao Longbo and Li Yonghong, Vice Presidents of UNI-STAR, attended the signing ceremony.

Scene of the comprehensive cooperation agreement signing ceremony
As Huawei's cloud service brand, Huawei Cloud adopts the strategy of "Everything is a Service" and is based on being a good "cloud base" and "enabler" for industry digitalisation, providing stable, reliable, secure, trustworthy, scalable and dependable services to customers, partners and developers. We provide stable, reliable, secure and sustainable cloud services to customers, partners and developers.
As a leading digital creative company in China, UNI-STAR is deeply committed to the mobile game industry in China and overseas, and its business covers the entire game industry chain and AI intelligent technology. Since 2017, UNI-STAR has adhered to the "research and operation as a whole" model, and realised the layout of the whole game industry chain, becoming one of the unique platform game enterprises in China.
Based on Huawei Cloud's strengths in digitalisation, cloud computing and information solutions, and UNI-STAR's strengths in mobile game R&D, distribution and operation, the two companies will cooperate on all fronts in cloud infrastructure services, big data, user growth and AIGC innovative business, and jointly promote the game industry to achieve experience upgrading, game innovation and refined operation.
Wei Zhenhua, Deputy General Manager of Huawei Cloud Guangdong, has high expectations for this cooperation. He said, "This comprehensive cooperation between Huawei Cloud and UNI-STAR is based on UNI-STAR's deep understanding of the direction of the future development of the gaming industry, and the two sides will discuss feasible and easy-to-implement digital solutions, and Huawei Cloud will provide a solid technological base for UNI-STAR's further business development.
Li Yonghong, Vice President of UNI-STAR, said that this comprehensive cooperation with Huawei Cloud is not only a fusion of technologies, but also a resonance of ideas. On the one hand, with Huawei Cloud's strong technical support and global ecological layout, UNI-STAR's product development will be more steady and far-reaching, reaching a wider user base. On the other hand, the two sides will also deepen their cooperation in cloud computing, AI and other new technology fields, jointly explore the innovation path of AIGC, and jointly create more economic and social value.
According to the cooperation framework between the two parties, in terms of business in the cloud, with Huawei Cloud's technology and data capabilities, it will support the stable operation of dozens of UNI-STAR's new and old game businesses in the cloud, while providing UNI-STAR with more comprehensive data support and better service experience, and efficiently supporting operational decisions.
In terms of user growth, relying on Huawei Cloud's digital marketing tools will help UNI-STAR achieve cross-channel combined marketing and optimise the effect of placement.
In addition, the two sides will deepen their cooperation in AI and other technical fields, combining Huawei Cloud's technical advantages in big data and AI to collaborate in game design, development, testing and launch, as well as AIGC, to enhance gamers' user experience.
The signing marks a new stage of comprehensive and deeper cooperation between the two parties. With the support of Huawei Cloud's more than 30 years of technology accumulation, UNI-STAR will more efficiently realise efficient R&D, accurate marketing and in-depth operation of game products, and together with Huawei Cloud, we will push the game industry towards boutique development.